A Royal Encounter
Last fall I have had the honor of being appointed Youth Goodwill Ambassador of Denmark.
The Youth Goodwill Ambassador Corps is a global network of international students and young graduates, who work on a voluntary basis in order to promote Denmark as an attractive study and work destination.We are taking part in an unique talent development program seeking to increase talent mobility between Denmark and other countries around the world.
Being a Youth Goodwill Ambassador of Denmark
As a Youth Goodwill Ambassador, I am taking part in activities and events designed to help me learn about Denmark while developing myself. This program has given me a unique insight into the Danish society, business environment and a big network of talented young professionals from all over the world.
Thanks to Youth Goodwill Ambassador Corps, I visited Wonderful Copenhagen for a communications and social media training. I met the founder of CPHmade and got to hear about the many wonderful manufacturing companies that produce a range of astonishing products in the heart of Copenhagen.
I also visited Nordea Bank for a discussion about the Danish job market and particularities of working in Denmark, as well as to hear about job opportunities at this Nordic financial services group. Last but not least, I watched Oscar nominated “A Royal Affair” (with English subtitles) during a special screening at Cinemateket.
Meeting Danish Royalty
On 20-21 April we held our bi-annual national conference. It was a two-day event where Youth Goodwill Ambassadors from Aalborg, Aarhus and Copenhagen came together to network, share ideas and learn more about Denmark.
As part of the conference, we got a taste of Denmark’s strengths within innovation and entrepreneurship highlighting how science parks, clean-tech and international talents can create growth and increase Denmark’s global competitiveness in a conference at the Danish science park Scion DTU near Copenhagen.
His Royal Highness Prince Joachim, who serves as a patron for the corps, attended this conference. He was joined by the Martin Lidegaard, the Danish Minister of Climate, Energy and Building, as well as Martin Bendsøe who is the SVP and Dean of DTU (Technical University of Denmark). Plus, four local entrepreneurs presented their companies and their success stories. The event was moderated by Natasja Crone, one of Denmark’s most prominent Danish journalists.
It was a great honor to meet HRH Prince Joachim and Minister Martin Lidegaard. They both shared their own experiences with representing Denmark and engaged in an open dialogue with us youth ambassadors. They told us how important high-skilled internationals are for Denmark, in order to remain competitive in a global market, and how much they appreciate all that we do in order to promote their country.
I was very impressed by HRH Prince Joachim, who spent an hour answering a variety of questions from the audience. The questions focused on everything from his entrepreneurial project and work-life balance to innovation and bringing change to the world around us. He seemed like a wonderful person – very down to earth and honest. I can now understand why Danes love their Royal Family so much.
Romania was mentioned quite a few times during this meeting, especially since Minister Martin Lidegaard had just returned from a visit to Bucharest. He was truly impressed by the progress Romania has made in recent years in the field of renewable energy.
All in all, it was an incredible, once in a lifetime experience. I am very grateful to have had this opportunity. Thank you, Youth Goodwill Ambassador Corps!
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The Youth Goodwill Ambassador Corps is founded by Copenhagen Capacity, Wonderful Copenhagen, Copenhagen Goodwill Ambassador Corps and the Danish Agency for Universities and Internationalization. Partner institutions include Copenhagen University, Aarhus University, Aalborg University, Copenhagen Business School and the Technical University of Denmark. The program is supported by the two funds Karl Pedersen og Hustrus Industrifond and Industriens Arbejdsgivere in Copenhagen, both administered by the Confederation of Danish Industries (DI).













































