Inspiring NEXT

O noua idee de guerilla marketing. De data asta este in folosul naturii si se desfasoara in Israel.

Credits:

Type of Entry: Use of Media
Category: Best Use of Ambient Media: Large Scale
Title: THE CORAL CEMETERY
Advertiser/Client: THE GREEN PARTY
Product/Service: RED CORAL REEF
Entrant Company: SHIMONI FINKELSTEIN DRAFTFCB Tel Aviv, ISRAEL
Advertising Agency: SHIMONI FINKELSTEIN DRAFTFCB Tel Aviv, ISRAEL
Creative Credits
Name Company Position
Kobi Barki Shimoni Finkelstein Draftfcb Executive Creative Director
Kobi Barki Shimoni Finkelstein Draftfcb Copywriter
Reuven Givati Art Director

O noua categorie pe Inspiring NEXT: Guerilla. Pentru ca nu e asa ne incanta astfel de actiuni, indiferent de produs

Primul post in aceasta categorie vine de la Ikea si s-a desfasurat in Australia.

Sub sloganul Change is good, Ikea a comunicat la un alt nivel cu clienti sai, dar pozele spun fiecare cate 1000 de cuvinte.

***sfat: pentru a vedea si mai mult din poza, exista pe acest site, in dreapta sus, un buton simbolizat prin <>, apasa-l! ***

Credits:

Type of Entry: Use of Media
Category: Best Use of Ambient Media: Small Scale
Title: GUERILLA GARBAGE
Advertiser/Client: IKEA
Product/Service: 2009 IKEA CATALOGUE
Entrant Company: 303 ADVERTISING Perth, AUSTRALIA
Advertising Agency: 303 ADVERTISING Perth, AUSTRALIA
Creative Credits
Name Company Position
Mark Fretten 303 Advertising Creative
Richard Berney 303 Advertising Creative
Lindsay Medalia 303 Advertising Creative Director
Lee Vivian 303 Advertising Account Manager
Angela Raso 303 Advertising Media Planner
Alan Taylor 303 Advertising Managing Director
Bene Hansen Ikea Marketing Manager
Laura Radovan Ikea External Communications Manager